Monthly Archives: November 2016

How Trump hit the top spot building on a foundation of fame

trumpA day after the result of the US Election between Republican Donald Trump and Democrat Hilary Clinton, you’ll be hard pushed to find someone who hasn’t heard the news both in the US and here across the pond.

Any new leader of the free world is bound to be a big headline grabber, particularly in our 24-hour ‘breaking news’ culture. But with Trump it is more so due to the unexpected nature of his victory and the publicity he has generated throughout his campaign.

Donald Trump’s rise to power is the epitome of celebrity culture and where it can get people. I know he’s a billionaire businessman and, in spite of any inheritance, to maintain and build upon a fortune does take skill. But would that alone have been enough to get Trump into the White House?

It’s hypothetical now of course, but I don’t think Trump would have won without the celebrity brand he’d built up. This is a man so famous The Simpson’s even made a satirical joke about him becoming president, 16 years earlier! You don’t have to live in America to be aware of the media mogul either; he had cameos in Home Alone 2, Fresh Prince of Bel Air and Sex and the City.

I became aware of this stratospheric celebrity status when on holiday in Tenerife in January. It was the last night of our trip and must have been around 03:00 in the morning when I got back to my hotel room. Still buzzing from what had good night out in the resort, I turned on the TV to try to relax. I wasn’t expecting much; mostly everything was broadcast in Spanish. I did channel-hop to a programme with spoken English though, it was The Apprentice. Not Lord Sugar’s UK version, but Donald Trump’s US hit- which indicates just how far his brand was reaching.

I’m wrestling fan, not as avid as I once was, but I find it great escapism from ‘reality’! You may have seen a video circulating around social media about his appearances with the WWE. This sticks in my mind particularly because I think I can attribute this particular angle as the cause of me falling out of love a little with “sports entertainment”.

WWE chairman Vince McMahon (who also plays an alter-ego character ‘Mr McMahon’ in the ring) must’ve fancied a new hair cut because this was woven into a storyline. A stipulation was that the billionaire loser out of him and Trump would also lose their locks. I was originally a fan of the WWF ‘Attitude Era’ (Hell Yeah!!) and this just became too far-fetched, even for me. It’s surreal now Donald Trump is President-Elect, watching clips of him taking Vince down and shaving his hair off!

I’m not saying people who’ve achieved fame shouldn’t go for a political position. We live in a democracy and if a candidate meets the criteria to stand then they should. Look at the likes of Ronald Regan and Arnold Schwarzenegger, for example – Hollywood actors who have since branched out into politics. I’m sure there will be many more instances of crossovers too.

I can’t help but think though, amid all the controversy, would Trump have made it to the White House without his celebrity status? The exit polls showed Hilary Clinton was the more poplar candidate yet, when it mattered, the result wasn’t as close as some pundits first thought. Maybe a familiar name on a ballot paper does help put a tick in a box, particularly when voters are apathetic or unsure.

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